japan.internet.com reported on the results of the third regular survey by goo Research into electronic books and uncovered some surprising usage patterns.
Demographics
Between the 2nd and 5h of April 2012 1,090 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.6% of the sample were male, 16.3% in their teens, 18.2% in their twenties, 21.6% in their thirties, 16.2% in their forties, and 27.7% aged fifty or older.
I?ve read bits and pieces of electronic books online from a PC, and downloaded to a PC and a PDA. I?d like to get a Kindle, although having said that I?ve still got a few paper books lying around that I haven?t got round to reading yet!
Research results
Read more on: ebook,goo researchQ1: Have you ever read an electronic book or magazine? (Sample size=1,090)
Yes (to SQ) 34.0% No, but want to 24.7% No, and don?t want to 41.3% Q1SQ: How have you read electronic books or magazines? (Sample size=371, multiple answer)
PC accessed web site 43.9% Feature phone accessed web site 30.7% Smartphone accessed web site 24.8% Feature phone download 15.1% Smartphone download 13.7% PC download 13.5% Tablet download 6.2% Tablet accessed web site 4.9% Specialised reader (Sony Reader, Amazon Kindle. etc) 2.2% Other 1.3% The report points out that since the last time the survey was conducted and the same question asked, smartphone accessed web sites have jumped up over 10 percentage points, but smartphone download have barely risen, just 1.5 percentage points up.
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